Performing a SWOT analysis on your business existed long before digital marketing was even a consideration. Looking back to the 60s / early 70s, while the hairstyles and clothing are a distant, highly patterned memory, SWOT analysis emerged as a
If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps you like to celebrate Answer Your Cat’s Questions
Oh, what a year! There are no words to describe 2020 accurately. However, for any adverse situation, there are positives to be found! Social media usage increased dramatically during the pandemic, which has empowered businesses to connect with their audiences
You’ve probably heard me say that you need to create more video content for your business. Not only are people watching it more than ever, but social media success is now dependent on this content type. The prime example –
How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people frustrated with hashtags. They are either overusing them,
LinkedIn has always been the underdog of social media. However, over the last 2 years, it has risen rapidly in popularity and it now has over 610 million members, with 303 million active monthly users, 40% of which visit the
The landscape of social media has shifted enormously over the last 5 years. In the UK, we spend almost two hours per day on our beloved platforms (and our screen time has doubled since the COVID-19 lockdown started). Historically, the
It’s a crazy time for the world. Everything has changed. We are having to adapt, innovate and reach out of our comfort zone (in the comfort of our own homes). Many companies are ordering their workforce to work from home,
2019 was the year that Stories exploded. It all started with SnapChat and their self-destruct message, photo and video functionality. Instagram, however, soon took over with the introduction of Instagram Stories in 2016 – a slideshow format of photos and
Do you want to know how to make your content marketing strategy much, much easier? It’s simple really. You just need to repurpose your long-form content multiple ways. Long-form content means content that is long enough to require critical thinking,
