Being ‘discoverable’ means making it easy to be found by your ideal client, so your target audience can understand who you are and what you are. It’s top-of-the-funnel stuff: the first step in supporting your customer journey. Here are 7 to help you be more discoverable on social media.
Let me take you back a hot minute to the last time you found yourself in the dating market. I know, I know, we won’t dwell on it too long. Remember when you used to agonise over sending the next message?
5 time-saving content creation tips for busy entrepreneurs, small business owners and startup companies.
On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your inspiration for your social campaigns. It can be
As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company.
Instagram has not been resting on its laurels much this year. I think it’s safe to say the growing popularity of Tik Tok has made the platform sit up and question the kind of content we all want to see.
Biased, Moi? I know it’s easy to think that as a social media consultant myself, of course, I’m going to think it’s a marvellous idea that you hire someone to do your social dirty work. But I’m also a business
We’ve all been there, dear reader, when you’re tired and hungry and decide to go supermarket shopping – without a list 😱 As the tempting end-of-aisle deals and multitude of choices compete for your attention, you’ll find your trolley overwhelmed
When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and
If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps you like to celebrate Answer Your Cat’s Questions
