Marketing Trends for 2022

Social Media Marketing Trends for 2022

On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your.
LinkedIn is One of the Most Important

5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms

As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy –.
story link stickers

Instagram Changes for 2021: Story Link Stickers and Instagram Video

Instagram has not been resting on its laurels much this year. I think it’s safe to say the growing popularity of Tik Tok has made the platform sit up and question the.
1409-Social-Media-Consultant

The 5 Benefits of Hiring a Social Media Consultant

Biased, Moi? I know it’s easy to think that as a social media consultant myself, of course, I’m going to think it’s a marvellous idea that you hire someone to do your.
social media strategy

Why Is a Social Media Strategy so Important?

We’ve all been there, dear reader, when you’re tired and hungry and decide to go supermarket shopping – without a list 😱 As the tempting end-of-aisle deals and multitude of choices compete.
1504 - Instagram Hacked

You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign

When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I.
international women's day

Social Media For Social Good: Celebrating International Women’s Day

If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps.
Instagram Reels

The future of social interaction? Instagram Reels.

You’ve probably heard me say that you need to create more video content for your business. Not only are people watching it more than ever, but social media success is now dependent.
Instagram Stories on Phone

The Rise of Ephemeral Content: How To Use Stories For Business 

2019 was the year that Stories exploded. It all started with SnapChat and their self-destruct message, photo and video functionality. Instagram, however, soon took over with the introduction of Instagram Stories in.
Instagram Grid on iPhone

Jem’s Top 5 Instagram Tips

Instagram has evolved so dramatically over the years. It started as a spontaneous photo sharing site but has now developed into multiple platforms – the main newsfeed, Stories, IGTV, and IG Live..