5 Time-Saving Content Creation Tips For Busy Entrepreneurs
5 time-saving content creation tips for busy entrepreneurs, small business owners and startup companies.
22nd September 2022
Social Media Marketing Trends for 2022
On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your inspiration for your social campaigns. It can be
20th January 2022
5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms
As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company.
24th November 2021
Instagram Changes for 2021: Story Link Stickers and Instagram Video
Instagram has not been resting on its laurels much this year. I think it’s safe to say the growing popularity of Tik Tok has made the platform sit up and question the kind of content we all want to see.
29th October 2021
The 5 Benefits of Hiring a Social Media Consultant
Biased, Moi? I know it’s easy to think that as a social media consultant myself, of course, I’m going to think it’s a marvellous idea that you hire someone to do your social dirty work. But I’m also a business
21st September 2021
Why Is a Social Media Strategy so Important?
We’ve all been there, dear reader, when you’re tired and hungry and decide to go supermarket shopping – without a list 😱 As the tempting end-of-aisle deals and multitude of choices compete for your attention, you’ll find your trolley overwhelmed
14th September 2021
You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign
When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and
21st April 2021
Social Media For Social Good: Celebrating International Women’s Day
If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps you like to celebrate Answer Your Cat’s Questions
6th March 2021
The future of social interaction? Instagram Reels.
You’ve probably heard me say that you need to create more video content for your business. Not only are people watching it more than ever, but social media success is now dependent on this content type. The prime example –
25th October 2020
The Rise of Ephemeral Content: How To Use Stories For Business
2019 was the year that Stories exploded. It all started with SnapChat and their self-destruct message, photo and video functionality. Instagram, however, soon took over with the introduction of Instagram Stories in 2016 – a slideshow format of photos and
22nd January 2020
