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Category: Social Media

The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.

But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?

Surprisingly, the answer is rooted in psychology!

It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:

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social media icon with a pink heart

How To Measure Your Social Media Return On Investment (R.O.I.)

Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.

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colorful hashtag painted in pink, red and purples and yellow

What Is A Branded Hashtag & Why Does Your Business Need One?

What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.

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7 Guiding Principles To Elevate Your Social Media Planning

Feeling overwhelmed with keeping up with your social media planning? Let’s unpack that for a second. Firstly, I get it. Maintaining your presence in the ever-changing digital world is a weekly challenge. Coming up with new content ideas, staying current with trends, navigating complex algorithms… it’s a LOT. 

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Marketing Trends for 2022

Social Media Marketing Trends for 2022

On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your inspiration for your social campaigns. It can be

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