Performing a SWOT analysis on your business existed long before digital marketing was even a consideration. Looking back to the 60s / early 70s, while the hairstyles and clothing are a distant, highly patterned memory, SWOT analysis emerged as a
If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps you like to celebrate Answer Your Cat’s Questions
How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people frustrated with hashtags. They are either overusing them,
The landscape of social media has shifted enormously over the last 5 years. In the UK, we spend almost two hours per day on our beloved platforms (and our screen time has doubled since the COVID-19 lockdown started). Historically, the
2019 was the year that Stories exploded. It all started with SnapChat and their self-destruct message, photo and video functionality. Instagram, however, soon took over with the introduction of Instagram Stories in 2016 – a slideshow format of photos and
Happy New Year! It’s the start of a new year (and new decade!) and everyone is focused on GOALS. January is a great time for planning, plotting and establishing expectations, especially when it comes to your business growth. If you are
Entrepreneurship. Most people have thought about it at some point in their careers. You, however, have made the commitment to jump headlong into giving up your 9 to 5 job to turn your passion into your career. You’re banking
Twitter was the first social media platform I fell in love with over 10 years ago. Now Twitter has over a 156 million daily users. Here are my top tips for Twitter success for small business owners and entrepreneurs. Watch on!
