Well, I have news for you. The strongest social media campaigns come from having a solid social media strategy, so you never have to worry about the why, how and what again.
But don’t panic. You’ve already aced the hard part; don’t underestimate how much groundwork you’ve done in getting your business this far. You will already have a wealth of stories to share with your audience (anybody seen the ‘how it started / how it’s going now…’ posts?) and you’ve likely got a roadmap, whether formalised or not, of where you’d like your business to be in the coming months or years.
So what’s next? It’s time to create a solid, actionable plan which aligns with your long-term vision. Aka, a social media strategy! I’m Jem Bahaijoub, social media strategist, and nothing gives me more satisfaction than using social media to drive real business growth for my clients.