Category: Marketing

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How To Measure Your Social Media Return On Investment (R.O.I.)

Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.

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What Is A Branded Hashtag & Why Does Your Business Need One?

What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.

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Top Marketing Terms Demystified

Every industry is guilty of it, and perhaps marketing the most… yes, I’m talking about the language of jargon. If you’ve ever seen the brilliantly scripted W1A or 2012 programmes on BBC, you’ll know that the marketing agency featured across

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Red Balloon with Hashtag

How to Use Hashtags Effectively

How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people frustrated with hashtags. They are either overusing them,

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Christmas plants

Last Minute Christmas Marketing Ideas

It’s December already and if you’ve been organised you would have planned out your marketing campaign for the Christmas period well in advance! However, let’s be realistic, there will definitely be some of us who have understandably left their marketing

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