Marketing Archives | Jem Bahaijoub Consulting

The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.

But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?

Surprisingly, the answer is rooted in psychology!

It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:

10th October 2023

11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide

Email marketing is far from obsolete. In fact, it’s thriving!

A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.

Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.

18th September 2023

How To Measure Your Social Media Return On Investment (R.O.I.)

Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.

5th June 2023

colorful hashtag painted in pink, red and purples and yellow

What Is A Branded Hashtag & Why Does Your Business Need One?

What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.

5th April 2023

5 Time-Saving Content Creation Tips For Busy Entrepreneurs

5 time-saving content creation tips for busy entrepreneurs, small business owners and startup companies.

22nd September 2022

The Business Purpose Of Each Social Media Platform – A 2021 Comparison

I was watching the triathlon a couple of weeks ago, giving my best commentary from the sofa with a bowl of crackers (suddenly an armchair expert) and I was thinking about the difference in each of the disciplines, the athletes’

9th August 2021

Top Marketing Terms Demystified

Every industry is guilty of it, and perhaps marketing the most… yes, I’m talking about the language of jargon. If you’ve ever seen the brilliantly scripted W1A or 2012 programmes on BBC, you’ll know that the marketing agency featured across

16th May 2021

How to Use Hashtags Effectively

How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people frustrated with hashtags. They are either overusing them,

18th August 2020

MARKETING HACK: 10 Ways To Repurpose Your Online Content

Do you want to know how to make your content marketing strategy much, much easier? It’s simple really. You just need to repurpose your long-form content multiple ways. Long-form content means content that is long enough to require critical thinking,

14th January 2020

Last Minute Christmas Marketing Ideas

It’s December already and if you’ve been organised you would have planned out your marketing campaign for the Christmas period well in advance! However, let’s be realistic, there will definitely be some of us who have understandably left their marketing

4th December 2019

Category: Marketing

5 Time-Saving Content Creation Tips For Busy Entrepreneurs

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