Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.
What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.
5 time-saving content creation tips for busy entrepreneurs, small business owners and startup companies.
I was watching the triathlon a couple of weeks ago, giving my best commentary from the sofa with a bowl of crackers (suddenly an armchair expert) and I was thinking about the difference in each of the disciplines, the athletes’
Every industry is guilty of it, and perhaps marketing the most… yes, I’m talking about the language of jargon. If you’ve ever seen the brilliantly scripted W1A or 2012 programmes on BBC, you’ll know that the marketing agency featured across
How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people frustrated with hashtags. They are either overusing them,
Do you want to know how to make your content marketing strategy much, much easier? It’s simple really. You just need to repurpose your long-form content multiple ways. Long-form content means content that is long enough to require critical thinking,
It’s December already and if you’ve been organised you would have planned out your marketing campaign for the Christmas period well in advance! However, let’s be realistic, there will definitely be some of us who have understandably left their marketing
Each month I will be releasing my Take 5 Challenge – 5 super simple marketing tactics you can implement NOW to boost business sales.
