1504 - Instagram Hacked

You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign

When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I.
1803 - SWOT blog post

Time to SWOT Up: How a social media audit can help improve your marketing

Performing a SWOT analysis on your business existed long before digital marketing was even a consideration. Looking back to the 60s / early 70s, while the hairstyles and clothing are a distant,.
international women's day

Social Media For Social Good: Celebrating International Women’s Day

If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps.
marketing

Key Online Marketing Trends You Need To Know About In 2021

Oh, what a year! There are no words to describe 2020 accurately. However, for any adverse situation, there are positives to be found! Social media usage increased dramatically during the pandemic, which.
Instagram Reels

The future of social interaction? Instagram Reels.

You’ve probably heard me say that you need to create more video content for your business. Not only are people watching it more than ever, but social media success is now dependent.
Red Balloon with Hashtag

How to Use Hashtags Effectively

How to Use Hashtags Effectively If hashtags seem like an inexplicable mystery to you, it’s time to set things straight! As a marketing consultant, I’ve come across a noticeable amount of people.
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How To Maximise Your Business On LinkedIn

LinkedIn has always been the underdog of social media. However, over the last 2 years, it has risen rapidly in popularity and it now has over 610 million members, with 303 million.
Facebook Emoji Buttons

5 Reasons Facebook Remains Relevant To Businesses in 2021

The landscape of social media has shifted enormously over the last 5 years. In the UK, we spend almost two hours per day on our beloved platforms (and our screen time has.
Laptop set-up with a coffee mug

9 Top Tools to Crush Working from Home

It’s a crazy time for the world. Everything has changed. We are having to adapt, innovate and reach out of our comfort zone (in the comfort of our own homes). Many companies.
Instagram Stories on Phone

The Rise of Ephemeral Content: How To Use Stories For Business 

2019 was the year that Stories exploded. It all started with SnapChat and their self-destruct message, photo and video functionality. Instagram, however, soon took over with the introduction of Instagram Stories in.