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Jem Bahaijoub

Time to SWOT Up: How a social media audit can help improve your marketing

Leave a Comment / Social Media / By

Performing a SWOT analysis on your business existed long before digital marketing was even a consideration. Looking back to the 60s / early 70s, while the hairstyles and clothing are a distant, highly patterned memory, SWOT analysis emerged as a handy strategic matrix that still remains relevant to all businesses today. SWOT analysis aims to […]

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Social Media For Social Good: Celebrating International Women’s Day

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If you’re into social media content planning, like me, you may have come across a few niche or even obscure national and international days of recognition while planning your content calendar; perhaps you like to celebrate Answer Your Cat’s Questions Day on 22nd January or maybe your whole family gets together for arguably December’s biggest

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Key Online Marketing Trends You Need To Know About In 2021

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Oh, what a year! There are no words to describe 2020 accurately. However, for any adverse situation, there are positives to be found! Social media usage increased dramatically during the pandemic, which has empowered businesses to connect with their audiences online more. So what online marketing trends have emerged this year? What can we expect

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5 Reasons Facebook Remains Relevant To Businesses in 2021

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The landscape of social media has shifted enormously over the last 5 years. In the UK, we spend almost two hours per day on our beloved platforms (and our screen time has doubled since the COVID-19 lockdown started). Historically, the most popular platform has been Facebook. However, the service is now facing an inconvenient truth:

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The Rise of Ephemeral Content: How To Use Stories For Business 

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2019 was the year that Stories exploded. It all started with SnapChat and their self-destruct message, photo and video functionality. Instagram, however, soon took over with the introduction of Instagram Stories in 2016 – a slideshow format of photos and video that last only 24 hours. Instagram Stories are now watched by 500 million of

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MARKETING HACK: 10 Ways To Repurpose Your Online Content 

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Do you want to know how to make your content marketing strategy much, much easier? It’s simple really. You just need to repurpose your long-form content multiple ways.  Long-form content means content that is long enough to require critical thinking, such as blog posts, podcast episodes, whitepapers or an e-book.  There are so many advantages

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