Jem Bahaijoub, Author at Jem Bahaijoub Consulting

11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide

Email marketing is far from obsolete. In fact, it’s thriving!

A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.

Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.

How To Measure Your Social Media Return On Investment (R.O.I.)

General, Marketing, Social Media / By Jem Bahaijoub

Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.

What Is A Branded Hashtag & Why Does Your Business Need One?

General, Marketing, Social Media / By Jem Bahaijoub

What exactly is a branded hashtag, you ask? It’s a catchy phrase or tagline unique to your brand, used to promote and identify your brand, campaign, event or product on social media. Think of it like a signature – except instead of signing your name, you’re signing your brand’s identity.

How to Hire the Right Social Media Consultant for Your Business

General, Social Media / By Jem Bahaijoub

Can you imagine baking a cake for the first time without a recipe? It’s hard to imagine how eggs, flour, sugar and butter come together to make our fave spongey delight, never mind what to do with them, in what order and for how long!

7 Guiding Principles To Elevate Your Social Media Planning

General, Social Media / By Jem Bahaijoub

Feeling overwhelmed with keeping up with your social media planning? Let’s unpack that for a second. Firstly, I get it. Maintaining your presence in the ever-changing digital world is a weekly challenge. Coming up with new content ideas, staying current with trends, navigating complex algorithms… it’s a LOT.

7 Things To Do Right Now To Improve Your Discoverability On Social Media

General, Online Marketing, Social Media / By Jem Bahaijoub

Being ‘discoverable’ means making it easy to be found by your ideal client, so your target audience can understand who you are and what you are. It’s top-of-the-funnel stuff: the first step in supporting your customer journey. Here are 7 to help you be more discoverable on social media.

How Often Should I Post On Social Media?

General, Social Media / By Jem Bahaijoub

Let me take you back a hot minute to the last time you found yourself in the dating market. I know, I know, we won’t dwell on it too long. Remember when you used to agonise over sending the next message?

5 Time-Saving Content Creation Tips For Busy Entrepreneurs

Content Marketing, General, Marketing / By Jem Bahaijoub

5 time-saving content creation tips for busy entrepreneurs, small business owners and startup companies.

Social Media Marketing Trends for 2022

Leave a Comment / General, Social Media / By Jem Bahaijoub

On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your inspiration for your social campaigns. It can be hard to remain inspired when joy is in short supply, so let’s go back to …

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5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms

Leave a Comment / General / By Jem Bahaijoub

As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company. There is a lot of functionality that LinkedIn shares with its peers like the addition …

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