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Jem Bahaijoub

11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide

Email marketing is far from obsolete. In fact, it’s thriving!

A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.

Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.

5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms

As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company. There is a lot of functionality that LinkedIn shares with its peers like the addition …

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