Jem Bahaijoub

5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms

As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company. There is a lot of functionality that LinkedIn shares with its peers like the addition …

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The Business Purpose Of Each Social Media Platform – A 2021 Comparison

I was watching the triathlon a couple of weeks ago, giving my best commentary from the sofa with a bowl of crackers (suddenly an armchair expert) and I was thinking about the difference in each of the disciplines, the athletes’ ability to adapt to the conditions and ultimately, the shared goal of each. It got …

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What is a Lead Magnet? Here are 5 Examples…

Whether we realise it or not, we’re exposed to lead magnets every day of our lives, and it’s not just online. It’s the carrot dangle of a shop’s well-merchandised window; the unstoppable draw of a ‘FIRST BOX FREE’ voucher, or even a free valuation of our house, car or another asset. Businesses of all kinds …

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