Jem Bahaijoub

5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms

As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company. There is a lot of functionality that LinkedIn shares with its peers like the addition …

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The Business Purpose Of Each Social Media Platform – A 2021 Comparison

I was watching the triathlon a couple of weeks ago, giving my best commentary from the sofa with a bowl of crackers (suddenly an armchair expert) and I was thinking about the difference in each of the disciplines, the athletes’ ability to adapt to the conditions and ultimately, the shared goal of each. It got …

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What is a Lead Magnet? Here are 5 Examples…

Whether we realise it or not, we’re exposed to lead magnets every day of our lives, and it’s not just online. It’s the carrot dangle of a shop’s well-merchandised window; the unstoppable draw of a ‘FIRST BOX FREE’ voucher, or even a free valuation of our house, car or another asset. Businesses of all kinds …

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5 Ways To Integrate Facebook Groups Into Your Social Media Plan

While new social networks launch regularly (hello Clubhouse) and brands scramble to understand the audiences, uses and algorithms for each, one of the original players (we’re not talking about Myspace, sorry Tom) continues to promote connection and conversation to around 2.85 billion monthly active users. That’s a lot of cat memes. Not only that, but …

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