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11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide

Email marketing is far from obsolete. In fact, it’s thriving!

A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.

Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.

You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign

When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and continued to do so every day for two weeks. Fortunately, Instagram re-activated my account. But …

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How To SuperCharge Your Business Development With Facebook Groups

With more than 2 billion active users a day, Facebook is the king of the social media jungle. However, the value of Facebook has evolved beyond simple business pages. Now, its true worth lies in Facebook Live videos, advertising, and Facebook groups. In fact, groups have become the unsung marketing hero. They can be a …

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