marketing tips Archives | Jem Bahaijoub Consulting

The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

Marketing, Online Marketing, Social Media / By Jem Bahaijoub

An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.

But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?

Surprisingly, the answer is rooted in psychology!

It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:

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11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide

Content Marketing, Marketing, Online Marketing / By Jem Bahaijoub

Email marketing is far from obsolete. In fact, it’s thriving!

A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.

Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.

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How To Measure Your Social Media Return On Investment (R.O.I.)

General, Marketing, Social Media / By Jem Bahaijoub

Measuring R.O.I. (return on investment) is one of the most common questions I get asked by clients and can often be the most challenging part of social media marketing – a bit like figuring out whether your shiny new gym membership is earning its keep or if it might be better to say “See ya!” and use that money for a Netflix binge-fest instead.

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7 Things To Do Right Now To Improve Your Discoverability On Social Media

General, Online Marketing, Social Media / By Jem Bahaijoub

Being ‘discoverable’ means making it easy to be found by your ideal client, so your target audience can understand who you are and what you are. It’s top-of-the-funnel stuff: the first step in supporting your customer journey. Here are 7 to help you be more discoverable on social media.

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You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign

Leave a Comment / General, Instagram / By Jem Bahaijoub

When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and continued to do so every day for two weeks. Fortunately, Instagram re-activated my account. But

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Last Minute Christmas Marketing Ideas

Leave a Comment / General, Marketing / By Jem Bahaijoub

It’s December already and if you’ve been organised you would have planned out your marketing campaign for the Christmas period well in advance! However, let’s be realistic, there will definitely be some of us who have understandably left their marketing to the last minute. Well, if this is you, it is not too late! Here

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How To SuperCharge Your Business Development With Facebook Groups

Leave a Comment / Facebook / By Jem Bahaijoub

With more than 2 billion active users a day, Facebook is the king of the social media jungle. However, the value of Facebook has evolved beyond simple business pages. Now, its true worth lies in Facebook Live videos, advertising, and Facebook groups. In fact, groups have become the unsung marketing hero. They can be a

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