social media

You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign

When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and continued to do so every day for two weeks. Fortunately, Instagram re-activated my account. But …

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Key Online Marketing Trends You Need To Know About In 2021

Oh, what a year! There are no words to describe 2020 accurately. However, for any adverse situation, there are positives to be found! Social media usage increased dramatically during the pandemic, which has empowered businesses to connect with their audiences online more. So what online marketing trends have emerged this year? What can we expect …

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MARKETING HACK: 10 Ways To Repurpose Your Online Content 

Do you want to know how to make your content marketing strategy much, much easier? It’s simple really. You just need to repurpose your long-form content multiple ways.  Long-form content means content that is long enough to require critical thinking, such as blog posts, podcast episodes, whitepapers or an e-book.  There are so many advantages …

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Jem’s Top 5 Instagram Tips

Instagram has evolved so dramatically over the years. It started as a spontaneous photo sharing site but has now developed into multiple platforms – the main newsfeed, Stories, IGTV, and IG Live.  Here are my top 5 tips for Instagram success for small business owners and entrepreneurs. Watch on!

How To SuperCharge Your Business Development With Facebook Groups

With more than 2 billion active users a day, Facebook is the king of the social media jungle. However, the value of Facebook has evolved beyond simple business pages. Now, its true worth lies in Facebook Live videos, advertising, and Facebook groups. In fact, groups have become the unsung marketing hero. They can be a …

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