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You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign

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When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and continued to do so every day for two weeks. Fortunately, Instagram re-activated my account. But …

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Key Online Marketing Trends You Need To Know About In 2021

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Oh, what a year! There are no words to describe 2020 accurately. However, for any adverse situation, there are positives to be found! Social media usage increased dramatically during the pandemic, which has empowered businesses to connect with their audiences online more. So what online marketing trends have emerged this year? What can we expect …

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MARKETING HACK: 10 Ways To Repurpose Your Online Content 

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Do you want to know how to make your content marketing strategy much, much easier? It’s simple really. You just need to repurpose your long-form content multiple ways.  Long-form content means content that is long enough to require critical thinking, such as blog posts, podcast episodes, whitepapers or an e-book.  There are so many advantages …

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