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The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.

But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?

Surprisingly, the answer is rooted in psychology!

It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:

How to get S.M.A.R.T. With Your Social Media Strategy

Happy New Year! It’s the start of a new year (and new decade!) and everyone is focused on GOALS. January is a great time for planning, plotting and establishing expectations, especially when it comes to your business growth. If you are planning your social media marketing strategy for the year then you need to get SMART …

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