influencer marketing Archives | Jem Bahaijoub Consulting

The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

Marketing, Online Marketing, Social Media / By Jem Bahaijoub

An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.

But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?

Surprisingly, the answer is rooted in psychology!

It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:

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How to Hire the Right Social Media Consultant for Your Business

General, Social Media / By Jem Bahaijoub

Can you imagine baking a cake for the first time without a recipe? It’s hard to imagine how eggs, flour, sugar and butter come together to make our fave spongey delight, never mind what to do with them, in what order and for how long!

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7 Things To Do Right Now To Improve Your Discoverability On Social Media

General, Online Marketing, Social Media / By Jem Bahaijoub

Being ‘discoverable’ means making it easy to be found by your ideal client, so your target audience can understand who you are and what you are. It’s top-of-the-funnel stuff: the first step in supporting your customer journey. Here are 7 to help you be more discoverable on social media.

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Social Media Marketing Trends for 2022

Leave a Comment / General, Social Media / By Jem Bahaijoub

On a grey day in January, when it’s feeling pretty cold (in the UK anyway) and our resolutions might have slipped into the ‘maybe next year’s pile, I’m here to invigorate your inspiration for your social campaigns. It can be hard to remain inspired when joy is in short supply, so let’s go back to

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Top Marketing Terms Demystified

Leave a Comment / Marketing / By Jem Bahaijoub

Every industry is guilty of it, and perhaps marketing the most… yes, I’m talking about the language of jargon. If you’ve ever seen the brilliantly scripted W1A or 2012 programmes on BBC, you’ll know that the marketing agency featured across both series’ provides the writers with a lot of hyperbole to make light of, but

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How to get S.M.A.R.T. With Your Social Media Strategy

Leave a Comment / Social Media / By Jem Bahaijoub

Happy New Year! It’s the start of a new year (and new decade!) and everyone is focused on GOALS. January is a great time for planning, plotting and establishing expectations, especially when it comes to your business growth. If you are planning your social media marketing strategy for the year then you need to get SMART

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