
11 Key Ingredients for a Must-Read Company Newsletter: A Best Practice Guide
Email marketing is far from obsolete. In fact, it’s thriving!
A staggering 89% of marketers rely on email as their go-to channel for lead generation, with 59% claiming it’s more than twice as effective as other avenues like pay-per-click and social media ads.
Creating an effective company newsletter isn’t about churning out bland messages; it’s a direct pipeline to your audience, offering a golden chance to engage, educate, entice, and ultimately convert.