As I witnessed in my recent LinkedIn Fundamentals Workshop, interest in harnessing the power of one of the ‘big four’ social media platforms is still very much on people’s marketing strategy – both for their personal brand and their company. There is a lot of functionality that LinkedIn shares with its peers like the addition […]
5 Reasons Why LinkedIn is One of the Most Important Social Media Platforms Read More »
Instagram has not been resting on its laurels much this year. I think it’s safe to say the growing popularity of Tik Tok has made the platform sit up and question the kind of content we all want to see. I’ve mentioned before in my Tiny Tip Tuesday emails (sign up here if you’re not
Instagram Changes for 2021: Story Link Stickers and Instagram Video Read More »
Biased, Moi? I know it’s easy to think that as a social media consultant myself, of course, I’m going to think it’s a marvellous idea that you hire someone to do your social dirty work. But I’m also a business owner, and i’m used to rolling my sleeves up when I think I can do
The 5 Benefits of Hiring a Social Media Consultant Read More »
We’ve all been there, dear reader, when you’re tired and hungry and decide to go supermarket shopping – without a list 😱 As the tempting end-of-aisle deals and multitude of choices compete for your attention, you’ll find your trolley overwhelmed with tasty treats, for sure, but I bet you anything that you get home and
Why Is a Social Media Strategy so Important? Read More »
I was watching the triathlon a couple of weeks ago, giving my best commentary from the sofa with a bowl of crackers (suddenly an armchair expert) and I was thinking about the difference in each of the disciplines, the athletes’ ability to adapt to the conditions and ultimately, the shared goal of each. It got
The Business Purpose Of Each Social Media Platform – A 2021 Comparison Read More »
Whether we realise it or not, we’re exposed to lead magnets every day of our lives, and it’s not just online. It’s the carrot dangle of a shop’s well-merchandised window; the unstoppable draw of a ‘FIRST BOX FREE’ voucher, or even a free valuation of our house, car or another asset. Businesses of all kinds
What is a Lead Magnet? Here are 5 Examples… Read More »
While new social networks launch regularly (hello Clubhouse) and brands scramble to understand the audiences, uses and algorithms for each, one of the original players (we’re not talking about Myspace, sorry Tom) continues to promote connection and conversation to around 2.85 billion monthly active users. That’s a lot of cat memes. Not only that, but
5 Ways To Integrate Facebook Groups Into Your Social Media Plan Read More »
Every industry is guilty of it, and perhaps marketing the most… yes, I’m talking about the language of jargon. If you’ve ever seen the brilliantly scripted W1A or 2012 programmes on BBC, you’ll know that the marketing agency featured across both series’ provides the writers with a lot of hyperbole to make light of, but
Top Marketing Terms Demystified Read More »
I get it. There are so many tools out there that allow you to turn your hand to a little graphic design that there’s almost too much choice. When we should be spending our time working on the content and the strategy, rather than wrestling with design software, it’s important you find one that you
How to Design Branded Social Media Posts for Free Read More »
When you’re a social media strategist, having your Instagram account accidentally deactivated is a little bit of a spanner in the works. That’s what happened to me two weeks ago. Oh boy. I immediately reported it to Instagram Help Desk and continued to do so every day for two weeks. Fortunately, Instagram re-activated my account. But
You Do Not Own Your Social Media Data: The Importance Of An Integrated Campaign Read More »
