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The Marketing Psychology Behind Social Media: 5 Theories that Showcase Its Influence

An undeniable powerhouse for us marketers, social media is a platform where businesses, from quaint little bookshops to towering tech giants, can promote and showcase their wares successfully.

But what’s the secret sauce behind those engaging posts and heartwarming campaigns that make you hit “like” or “share”?

Surprisingly, the answer is rooted in psychology!

It’s not merely about throwing content into the digital abyss; it’s about understanding the whims and wonders of human behaviour, peering into what makes us click, comment, and care.
Here are five key marketing psychology theories that play a hidden yet pivotal role in social media marketing success:

Jem’s Top 5 Instagram Tips

Instagram has evolved so dramatically over the years. It started as a spontaneous photo sharing site but has now developed into multiple platforms – the main newsfeed, Stories, IGTV, and IG Live.  Here are my top 5 tips for Instagram success for small business owners and entrepreneurs. Watch on!

How To SuperCharge Your Business Development With Facebook Groups

With more than 2 billion active users a day, Facebook is the king of the social media jungle. However, the value of Facebook has evolved beyond simple business pages. Now, its true worth lies in Facebook Live videos, advertising, and Facebook groups. In fact, groups have become the unsung marketing hero. They can be a …

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