Minds For Life
PR, Influencer Marketing Campaign & Social Media Campaign
Minds for Life is a digital counselling platform which offers easily accessible and discreet digital services for emotional wellbeing coaching and support. It is part of the XenZone group, one of the UK’s largest digital mental health services. In 2018 Jem Bahaijoub was hired by Journalista, the brand’s PR agency, to devise and implement an influencer marketing and social media campaign for Minds for Life.