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Social Media Strategy and Social Media Management

By Numbers

+ 42.6 %
Increase in Instagram Reach
+ 900 %
Increase in Website Click-throughs
+ 113 %
Increase in Facebook Reach


Birdsoup is a career consultancy organisation for women offering consultancy, training, coaching and profiling for employees and organisations. In April 2020 Jem Bahaijoub Consulting was hired to devise and implement a B2B and B2C social media campaign for Birdsoup.


Position the company’s founders as industry experts.

Promote Birdsoup’s online training programs.

Increase traffic to the Birdsoup website in order to encourage newsletter sign-ups.


The strategy was to drive social media conversation, credibility and brand awareness via value-driven, mix-media content. We achieved this by:

Humanising The Birdsoup Brand

Building social proof of concept

Implementing a ‘Pillar’ Content method


20% increase in Facebook following, with 17% increase in reach.

40% increase in Instagram following, 370% growth in reach, 68% growth in impressions, 58% increase in actions on page.

44% increase in LinkedIn following. 16% growth in page visits, 400% growth in actions on page.

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