Birdsoup

Social Media Strategy and Social Media Management

By Numbers

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+ 42.6 %
Increase in Instagram Reach
478-computer-display-outline-1-1
+ 900 %
Increase in Website Click-throughs
153-bar-chart-growth-outline
+ 113 %
Increase in Facebook Reach

Overview:

Birdsoup is a career consultancy organisation for women offering consultancy, training, coaching and profiling for employees and organisations. In April 2020 Jem Bahaijoub Consulting was hired to devise and implement a B2B and B2C social media campaign for Birdsoup.

Goals:

Position the company’s founders as industry experts.

Promote Birdsoup’s online training programs.

Increase traffic to the Birdsoup website in order to encourage newsletter sign-ups.

Approach:

The strategy was to drive social media conversation, credibility and brand awareness via value-driven, mix-media content. We achieved this by:

Humanising The Birdsoup Brand

Building social proof of concept

Implementing a ‘Pillar’ Content method

Results:

20% increase in Facebook following, with 17% increase in reach.

40% increase in Instagram following, 370% growth in reach, 68% growth in impressions, 58% increase in actions on page.

44% increase in LinkedIn following. 16% growth in page visits, 400% growth in actions on page.

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