Get It Together, Mom!

Project Management, Influencer Marketing and Social Media Management

By Numbers

20-love-heart-outline
+ 100 k
Social Media Followers
456-handshake-deal-outline
+ 20
Social Media Brand Partnerships
689-speaker-lecturer-female-outline
+ 125
Media Placements

Overview:

Eirene Heidelberger is a nationally-renowned parenting expert and founder of GIT Mom (Get It Together, Mom!) in the USA.

Goals:

Eirene hired Jem Bahaijoub Consulting in April 2017 to execute a public relations, social media and influencer marketing campaign to achieve the following:

Position Eirene as an expert in the parenting industry.

Increase her social media following and engagement to boost her client base.

Increase her revenue via influencer marketing campaigns with leading parenting brands.

Approach:

Thought-leadeship campaign via an aggressive content marketing and influencer marketing campaign.

Momentum PR campaign whereby she offered tips and advice on seasonally trending parenting topics and trends.

Results:

Numerous social media brand partnerships including Purell, Cranes, Bark, ABCmouse.com and Chicco, to name a few.

Increased social media fan base to over 100,000 followers.

125 pieces of media coverage secured including top-tiered media such as NBC News, Today.com, Huffington Post, SheKnows.com and Good Housekeeping.

Speaking opportunities at major industry conferences including KidCon, The Baby Show series, A-Type Parenting Conference and Wow Summit.

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