Bucktown Music
Social Media Strategy and Social Media Management
By Numbers
+ 42.6 %
Increase in Instagram Reach
+ 900 %
Increase in Website Click-throughs
+ 113 %
Increase in Facebook Reach
Overview:
Bucktown Music is an acclaimed music center offering music classes and lessons from birth to adulthood. In October 2020 Jem Bahaijoub Consulting was hired to devise and implement a social media campaign for Bucktown Music.
Goals:
Increase brand awareness.
Increase subscriptions to Bucktown’s online classes with a specific focus on newborn to 2 year old classes as a valuable alternative to pre-school.
Approach:
We promoted Bucktown Music as a lifetime musical journey from birth to adulthood, and a go-to resource for the parenting community. This focused on the following tactics:
The creation of educational and value-led content.
Pillar content method which focused on repurposing long-form content across all platforms.
Results:
42.6% increase in Instagram reach and impressions in 3 months.
900% increase in website click-throughs.
113% increase in Facebook reach in 3 months.
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