Eirene hired Jem Bahaijoub Consulting in April 2017 to execute a public relations, social media and influencer marketing campaign to achieve the following:

• Increase her social media following to boost her client base.
• Increase her revenue via influencer marketing campaigns with leading parenting brands.
• Increase her credibility in the parenting industry.

We positioned Eirene as a thought-leader in the parenting industry via a value-led social media campaign combined with an aggressive brand and media outreach campaign which positioned her as the go-to resource for parenting tips and insights.