Full Service Campaign

GIT Mom

Eirene hired Jem Bahaijoub Consulting in April 2017 to execute a public relations, social media and influencer marketing campaign to achieve the following:

  • Increase her social media following to boost her client base.
  • Increase her revenue via influencer marketing campaigns with leading parenting brands.
  • Increase her credibility in the parenting industry.

The Strategy

We positioned Eirene as a thought-leader in the parenting industry via a value-led social media campaign combined with an aggressive brand and media outreach campaign which positioned her as the go-to resource for parenting tips and insights.

The Results

Social media brand partnerships with Purell, Cranes, Bark, ABCmouse.com and Chicco, to name a few.

Increased social media fan base to over 100,000 followers.

Media coverage across top-tiered media including NBC News, Today.com, Huffington Post, SheKnows.com and Good Housekeeping.

Speaking opportunities at major industry conferences including KidCon, The Baby Show series, A-Type Parenting Conference and Wow Summit.

Get It Together, Mom!

Eirene Heidelberger is a nationally-renowned parenting expert and founder of GIT Mom (Get It Together, Mom!) in the USA.
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  • Category: Campaigns, USA
  • Services: Social Media Campaign