Social Media Management Campaign

Bucktown Music

We identified the following social media goals:

    • Increase brand awareness.
    • Increase subscriptions to Bucktown’s online classes with a specific focus on newborn to 2 year old classes as a valuable alternative to pre-school.

The Strategy

We promoted Bucktown Music as a lifetime musical journey from birth to adulthood, and a go-to resource for the parenting community. This focused on the following tactics:

  • A video-first approach
  • Establishing a consistent content marketing routine to drive traffic to their website and newsletter.
  • The creation of how-to and tutorial style content which appealed to the homeschooling market during the pandemic.

The Results

42.6

Percentage increase in Instagram reach and impressions in 3 months

900

Percentage increase in website clickthroughs in 3 months

113

Percentage increase in Facebook reach in 3 months

Bucktown Music

Bucktown Music is an acclaimed music center offering music classes and lessons from birth to adulthood. In October 2020 Jem Bahaijoub Consulting was hired to devise and implement a social media campaign for Bucktown Music.
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  • Category: Campaigns, Content, USA
  • Services: Content Creation, Social Media Management, Video Content