Birdsoup
Social Media Strategy and Social Media Management
By Numbers
Overview:
Birdsoup is a career consultancy organisation for women offering consultancy, training, coaching and profiling for employees and organisations. In April 2020 Jem Bahaijoub Consulting was hired to devise and implement a B2B and B2C social media campaign for Birdsoup.
Goals:
Position the company’s founders as industry experts.
Promote Birdsoup’s online training programs.
Increase traffic to the Birdsoup website in order to encourage newsletter sign-ups.
Approach:
Humanising The Birdsoup Brand
Building social proof of concept
Implementing a ‘Pillar’ Content method
Results:
20% increase in Facebook following, with 17% increase in reach.
40% increase in Instagram following, 370% growth in reach, 68% growth in impressions, 58% increase in actions on page.
44% increase in LinkedIn following. 16% growth in page visits, 400% growth in actions on page.
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