Social Media Management Archives | Jem Bahaijoub Consulting - Social Never Sleeps https://jembahaijoub-consulting.com/service/social-media-management/ Marketing strategist and your social media partner with 20+ years of international experience Thu, 15 Sep 2022 10:58:29 +0000 en-GB hourly 1 https://jembahaijoub-consulting.com/wp-content/uploads/2022/09/j-icon.svg Social Media Management Archives | Jem Bahaijoub Consulting - Social Never Sleeps https://jembahaijoub-consulting.com/service/social-media-management/ 32 32 Birdsoup https://jembahaijoub-consulting.com/case-study/birdsoup/?utm_source=rss&utm_medium=rss&utm_campaign=birdsoup Fri, 09 Sep 2022 11:31:46 +0000 http://jembahaijoub-consulting.com/?post_type=case_study&p=6681 Birdsoup Social Media Strategy and Social Media Management Services Used Services Used Social Media Strategy Social Media Management By Numbers + 42.6 % Increase in Instagram Reach + 900 % Increase in Website Click-throughs + 113 % Increase in Facebook Reach Overview: Birdsoup is a career consultancy organisation for women offering consultancy, training, coaching and […]

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Birdsoup

Social Media Strategy and Social Media Management

Services Used

Services Used

Social Media Strategy
Social Media Management

By Numbers

161-growth-outline-2-1-1
+ 42.6 %
Increase in Instagram Reach
478-computer-display-outline-1-1
+ 900 %
Increase in Website Click-throughs
153-bar-chart-growth-outline
+ 113 %
Increase in Facebook Reach

Overview:

Birdsoup is a career consultancy organisation for women offering consultancy, training, coaching and profiling for employees and organisations. In April 2020 Jem Bahaijoub Consulting was hired to devise and implement a B2B and B2C social media campaign for Birdsoup.

Goals:

Position the company’s founders as industry experts.

Promote Birdsoup’s online training programs.

Increase traffic to the Birdsoup website in order to encourage newsletter sign-ups.

Approach:

The strategy was to drive social media conversation, credibility and brand awareness via value-driven, mix-media content. We achieved this by:

Humanising The Birdsoup Brand

Building social proof of concept

Implementing a ‘Pillar’ Content method

Results:

20% increase in Facebook following, with 17% increase in reach.

40% increase in Instagram following, 370% growth in reach, 68% growth in impressions, 58% increase in actions on page.

44% increase in LinkedIn following. 16% growth in page visits, 400% growth in actions on page.

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Bucktown Music

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121 Direct Method with Carole Jordorson
Direct Method

Design Heights

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]]> Bucktown Music https://jembahaijoub-consulting.com/case-study/bucktown-music/?utm_source=rss&utm_medium=rss&utm_campaign=bucktown-music Fri, 09 Sep 2022 11:07:38 +0000 http://jembahaijoub-consulting.com/?post_type=case_study&p=6663 Bucktown Music Social Media Strategy and Social Media Management Services Used Services Used Social Media Strategy Social Media Management By Numbers + 42.6 % Increase in Instagram Reach + 900 % Increase in Website Click-throughs + 113 % Increase in Facebook Reach Overview: Bucktown Music is an acclaimed music center offering music classes and lessons […]

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Bucktown Music

Social Media Strategy and Social Media Management

Services Used

Services Used

Social Media Strategy
Social Media Management

By Numbers

161-growth-outline-2-1
+ 42.6 %
Increase in Instagram Reach
478-computer-display-outline-1
+ 900 %
Increase in Website Click-throughs
153-bar-chart-growth-outline
+ 113 %
Increase in Facebook Reach

Overview:

Bucktown Music is an acclaimed music center offering music classes and lessons from birth to adulthood. In October 2020 Jem Bahaijoub Consulting was hired to devise and implement a social media campaign for Bucktown Music.

Goals:

Increase brand awareness.

Increase subscriptions to Bucktown’s online classes with a specific focus on newborn to 2 year old classes as a valuable alternative to pre-school.

Approach:

We promoted Bucktown Music as a lifetime musical journey from birth to adulthood, and a go-to resource for the parenting community. This focused on the following tactics:

The creation of educational and value-led content.

Pillar content method which focused on repurposing long-form content across all platforms.

Results:

42.6% increase in Instagram reach and impressions in 3 months.

900% increase in website click-throughs.

113% increase in Facebook reach in 3 months.

More Case Studies

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Birdsoup

View Case Study →
Influencer Marketing

Get It Together, Mom!

View Case Study →
121 Direct Method with Carole Jordorson
Direct Method

Design Heights

View Case Study →

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]]> Get It Together, Mom! https://jembahaijoub-consulting.com/case-study/get-it-together-mom/?utm_source=rss&utm_medium=rss&utm_campaign=get-it-together-mom Thu, 08 Sep 2022 17:06:13 +0000 http://jembahaijoub-consulting.com/?post_type=case_study&p=6018 Get It Together, Mom! Project Management, Influencer Marketing and Social Media Management Services Used Services Used Project Management Influencer Marketing Social Media Management By Numbers + 100 k Social Media Followers + 20 Social Media Brand Partnerships + 125 Media Placements Overview: Eirene Heidelberger is a nationally-renowned parenting expert and founder of GIT Mom (Get […]

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Get It Together, Mom!

Project Management, Influencer Marketing and Social Media Management

Services Used

Services Used

Project Management
Influencer Marketing
Social Media Management

By Numbers

20-love-heart-outline
+ 100 k
Social Media Followers
456-handshake-deal-outline
+ 20
Social Media Brand Partnerships
689-speaker-lecturer-female-outline
+ 125
Media Placements

Overview:

Eirene Heidelberger is a nationally-renowned parenting expert and founder of GIT Mom (Get It Together, Mom!) in the USA.

Goals:

Eirene hired Jem Bahaijoub Consulting in April 2017 to execute a public relations, social media and influencer marketing campaign to achieve the following:

Position Eirene as an expert in the parenting industry.

Increase her social media following and engagement to boost her client base.

Increase her revenue via influencer marketing campaigns with leading parenting brands.

Approach:

Thought-leadeship campaign via an aggressive content marketing and influencer marketing campaign.

Momentum PR campaign whereby she offered tips and advice on seasonally trending parenting topics and trends.

Results:

Numerous social media brand partnerships including Purell, Cranes, Bark, ABCmouse.com and Chicco, to name a few.

Increased social media fan base to over 100,000 followers.

125 pieces of media coverage secured including top-tiered media such as NBC News, Today.com, Huffington Post, SheKnows.com and Good Housekeeping.

Speaking opportunities at major industry conferences including KidCon, The Baby Show series, A-Type Parenting Conference and Wow Summit.

More Case Studies

Social Media Management

Birdsoup

View Case Study →
Social Media Management

Bucktown Music

View Case Study →
121 Direct Method with Carole Jordorson
Direct Method

Design Heights

View Case Study →

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]]> Nielsen-Massey https://jembahaijoub-consulting.com/case-study/nielsen-massey/?utm_source=rss&utm_medium=rss&utm_campaign=nielsen-massey Wed, 07 Sep 2022 12:05:56 +0000 http://jembahaijoub-consulting.com/?post_type=case_study&p=6017 Nielsen-Massey Project Management & Influencer Marketing Services Used Services Used Project Management Influencer Marketing By Numbers + 70 Influencer Partnership Established + 33 m Combined Social Reach + 11 Media Partnership Established Overview: Nielsen-Massey Vanillas is an international, family-owned manufacturer of gourmet vanillas and flavours. In 2021 and 2022, Jem Bahaijoub Consulting was hired by […]

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Nielsen-Massey

Project Management & Influencer Marketing

Services Used

Services Used

Project Management
Influencer Marketing

By Numbers

456-handshake-deal-outline
+ 70
Influencer Partnership Established
478-computer-display-outline
+ 33 m
Combined Social Reach
1027-marketing-campaign-outline
+ 11
Media Partnership Established

Overview:

Nielsen-Massey Vanillas is an international, family-owned manufacturer of gourmet vanillas and flavours. In 2021 and 2022, Jem Bahaijoub Consulting was hired by Wilks Communications (the brand’s PR agency in the USA ) as the project manager for an extensive PR, influencer and social media campaign in the UK and Ireland. 

Goals:

To grow the brand’s online reach beyond its existing marketplace to create momentum with international expansion plans.

To increase brand awareness of the brand across broad and niche target audiences in the UK & Ireland.

To position Nielsen-Massey as an educator for home bakers/chefs, offering quality vanillas and flavours in the UK and Ireland.

Approach:

We sought social media partnerships with a top-tier influencers in the baking industry.

The creation of an exclusive Nielsen-Massey baking hamper for competitions and giveaways.

The launch of an amateur baking competition to celebrate the Queen’s Platinum Jubilee with a top-tier media title.

The launch of a seasonal recipe-led media and influencer campaign.

Results:

70+ influencer partnerships including a long-term brand partnership with Great British Bake Off finalist Lizzie Acker, which resulted in coverage in People magazine, Female First and Yahoo News.

Combined social media and PR reach of 33 million over a 7-month period.

11+ media partnerships including a multi-platform partnership with top-tier media title, Delicious magazine (secured and co-ordinated by the PR agency, PR When You Need It).

More Case Studies

Social Media Management

Birdsoup

View Case Study →
Social Media Management

Bucktown Music

View Case Study →
Influencer Marketing

Get It Together, Mom!

View Case Study →

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]]> Minds For Life https://jembahaijoub-consulting.com/case-study/minds-for-life/?utm_source=rss&utm_medium=rss&utm_campaign=minds-for-life Sat, 27 Aug 2022 10:40:59 +0000 http://jembahaijoub-consulting.com/?post_type=case_study&p=5978 Minds For Life PR, Influencer Marketing Campaign & Social Media Campaign Services Used Services Used Influencer Marketing Social Media Management By Numbers 50,000 + Shares, Likes, Lives + 874 % Engagements Per Week + 200 % Actions Per Week Overview: Minds for Life is a digital counselling platform which offers easily accessible and discreet digital […]

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Minds For Life

PR, Influencer Marketing Campaign & Social Media Campaign

Services Used

Services Used

Influencer Marketing
Social Media Management

By Numbers

267-like-thumb-up-outline
50,000 +
Shares, Likes, Lives
721-hand-with-phone-outline-1
+ 874 %
Engagements Per Week
161-growth-outline
+ 200 %
Actions Per Week

Overview:

Minds for Life is a digital counselling platform which offers easily accessible and discreet digital services for emotional wellbeing coaching and support. It is part of the XenZone group, one of the UK’s largest digital mental health services. In 2018 Jem Bahaijoub was hired by Journalista, the brand’s PR agency, to devise and implement an influencer marketing and social media campaign for Minds for Life.

Goals:

The campaign’s goals were to drive credibility and social proof of the Minds for Life brand while fueling national media coverage around the key issues identified via influencer outreach.

Approach:

Hosting and live streaming an influencer panel event around the topic of social media and mental health.

Running a survey among key influencers to generate credible data.

Offering a 3-month free subscription to the Minds for Life app to targeted mental health advocates on Instagram in exchange for social promotion.

A 3-month social media booster campaign to increase social media actions, following and engagement.

Results:

The ‘First Listener’ event resulted in a social impact of 50,000 within 24 hours. This included social shares, IG Stories and an IG Live.

Over three months, social media engagement increased by 874% per week, 10,000% in reach, and 220% increase in actions per week.

The First Listener campaign resulted in select consumer coverage in lifestyle media, including Get The Gloss and Book of Man.

Partnerships secured with nationwide female entrepreneurial collective Girl Tribe Gang and the #MentalHealthCollective, a group of 30 macro-influencers united to create a “mental health charter”.

More Case Studies

Social Media Management

Birdsoup

View Case Study →
Social Media Management

Bucktown Music

View Case Study →
Influencer Marketing

Get It Together, Mom!

View Case Study →

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