Project Management Archives | Jem Bahaijoub Consulting - Social Never Sleeps https://jembahaijoub-consulting.com/service/project-management/ Marketing strategist and your social media partner with 20+ years of international experience Wed, 14 Sep 2022 10:26:20 +0000 en-GB hourly 1 https://jembahaijoub-consulting.com/wp-content/uploads/2022/09/j-icon.svg Project Management Archives | Jem Bahaijoub Consulting - Social Never Sleeps https://jembahaijoub-consulting.com/service/project-management/ 32 32 Nielsen-Massey https://jembahaijoub-consulting.com/case-study/nielsen-massey/?utm_source=rss&utm_medium=rss&utm_campaign=nielsen-massey Wed, 07 Sep 2022 12:05:56 +0000 http://jembahaijoub-consulting.com/?post_type=case_study&p=6017 Nielsen-Massey Project Management & Influencer Marketing Services Used Services Used Project Management Influencer Marketing By Numbers + 70 Influencer Partnership Established + 33 m Combined Social Reach + 11 Media Partnership Established Overview: Nielsen-Massey Vanillas is an international, family-owned manufacturer of gourmet vanillas and flavours. In 2021 and 2022, Jem Bahaijoub Consulting was hired by […]

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Nielsen-Massey

Project Management & Influencer Marketing

Services Used

Services Used

Project Management
Influencer Marketing

By Numbers

456-handshake-deal-outline
+ 70
Influencer Partnership Established
478-computer-display-outline
+ 33 m
Combined Social Reach
1027-marketing-campaign-outline
+ 11
Media Partnership Established

Overview:

Nielsen-Massey Vanillas is an international, family-owned manufacturer of gourmet vanillas and flavours. In 2021 and 2022, Jem Bahaijoub Consulting was hired by Wilks Communications (the brand’s PR agency in the USA ) as the project manager for an extensive PR, influencer and social media campaign in the UK and Ireland. 

Goals:

To grow the brand’s online reach beyond its existing marketplace to create momentum with international expansion plans.

To increase brand awareness of the brand across broad and niche target audiences in the UK & Ireland.

To position Nielsen-Massey as an educator for home bakers/chefs, offering quality vanillas and flavours in the UK and Ireland.

Approach:

We sought social media partnerships with a top-tier influencers in the baking industry.

The creation of an exclusive Nielsen-Massey baking hamper for competitions and giveaways.

The launch of an amateur baking competition to celebrate the Queen’s Platinum Jubilee with a top-tier media title.

The launch of a seasonal recipe-led media and influencer campaign.

Results:

70+ influencer partnerships including a long-term brand partnership with Great British Bake Off finalist Lizzie Acker, which resulted in coverage in People magazine, Female First and Yahoo News.

Combined social media and PR reach of 33 million over a 7-month period.

11+ media partnerships including a multi-platform partnership with top-tier media title, Delicious magazine (secured and co-ordinated by the PR agency, PR When You Need It).

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