Social Media Management Campaign


In April 2020 Jem Bahaijoub Consulting was hired to devise and implement an initial 3 month B2B and B2C social media campaign for Birdsoup.

We identified the following social media goals:

  • Increase brand awareness of Birdsoup
  • Position the company’s founders as industry experts
  • Promote Birdsoup’s online training programs
  • Increase traffic to the Birdsoup website in order to encourage newsletter sign-ups

The Strategy

The strategy was to drive social media conversation, credibility and brand awareness via value-driven, mix-media content. We achieved this by:

  • Humanising The Birdsoup Brand
  • Building social proof of concept
  • Implementing a ‘Pillar’ Content method

The Results


Percentage increase in Facebook following, with a 17% increase in reach


Percentage increase in Instagram following, with a 370% growth in reach, 68% growth in impressions, 58% increase on actions on page.


Percentage increase in LinkedIn following, with a 16% growth in unique page visits, 17% growth in page views, 400% growth on actions in page


Birdsoup is a career consultancy organisation for women offering consultancy, training, coaching and profiling for employees and organisations.
  • Category: Campaigns, UK
  • Services: Social Media Management