In April 2020 Jem Bahaijoub Consulting was hired to devise and implement an initial 3 month B2B and B2C social media campaign for Birdsoup.
We identified the following social media goals:
- Increase brand awareness of Birdsoup
- Position the company’s founders as industry experts
- Promote Birdsoup’s online training programs
- Increase traffic to the Birdsoup website in order to encourage newsletter sign-ups